Washington University in St. Louis supports the use of social media by its community members as a way to facilitate communication. Social media tools, uses and challenges are evolving rapidly, and the University continuously monitors our strategies and best practices for using these media. The following policy serves as a guideline and starting point for those initiating a social media feed that involves the University, its schools, departments, programs, groups, organizations and individuals. It is also a reference for those managing existing feeds, so that the University's efforts in social media communications are as consistent as possible.
Washington University in St. Louis (WUSTL) representation on online social media platforms shall be authorized through the Office of Public Affairs in cooperation with the Office of Digital Communications Marketing.
Any existing sites or pages that represent WUSTL are reviewed routinely and may be amended or, when necessary, removed.
The Office of Digital Communications Marketing shall oversee the WUSTL presence on key social networking sites and shall evaluate whether to launch a presence on new sites as they become available.
All policies, procedures, and guidelines regarding University trademarks, names, and symbols apply to social networking sites. The Office of Public Affairs can offer guidance about how properly to use names, logos, etc., to resolve branding and copyright/trademark issues in these venues. Before you launch a social media page or site, you are urged to consult with Public Affairs if you have any questions or doubts about your compliance with the policies listed below.
Applicable policies and guidelines are available online at the addresses below:
Logotypes & other symbols: http://logo.wustl.edu/, specifically: http://logo.wustl.edu/web/web.html
WUSTL domain name use: http://www.wustl.edu/policies/domain.html
Commercial use of WUSTL names & symbols: http://www.wustl.edu/policies/wustl-identity.html
Licensing & trademarks for products: http://productgraphics.wustl.edu/
WUSTL does not pre-screen posted content, but it shall have the right to remove, in its sole discretion, any content that it considers to violate this policy. The University does not endorse or take responsibility for content posted by third parties.
The Office of Digital Communications Marketing works to correct inaccuracies on WUSTL social media sites by responding with correct factual information and including source citations (links, video, contact information, etc.) when appropriate.
The University does not permit explicit or implied institutional endorsements of any kind through the use of its names, trademarks, logos or images — including pictures of campus buildings. Please reference Guidelines for Commercial Filming and Photography: http://news.wustl.edu/pages/commercialfilming.aspx
Acceptable content may be positive or negative in context to the conversation, regardless of whether it is favorable or unfavorable to WUSTL. However, language that is illegal, obscene, defamatory, threatening, infringing of intellectual property rights, invasive of privacy, profane, libelous, threatening, harassing, abusive, hateful or embarrassing to any person or entity, or otherwise injurious or objectionable is unacceptable and shall be removed.
Washington University in St. Louis will not tolerate content that infringes on proprietary information, or that is defamatory, pornographic, harassing, libelous, or inhospitable to a reasonable work environment.
WUSTL encourages the use of social media. For answers to questions or for advice, please do not hesitate to contact the offices noted below.
Director of New Media Strategy
Office of Public Affairs
Office of Public Affairs
Version: June 2012