Request for Subdomain Name Protocol
- OFFICIAL INTERNET DOMAIN NAME: Washington University in St. Louis is a tax-exempt, accredited educational institution that uses wustl.edu as its official Internet domain name. (The university’s “top-level domain name” is wustl.edu.)
- DOMAIN NAME USE BY UNIVERSITY COMMUNITY: In general, all university Internet services and all information about the university available from accessing the Internet, including any of its schools, departments, divisions, centers, institutes, faculty, staff and fiscal and operating units, must use only the wustl.edu domain. (Also see the policy on website hosting with third-party service providers.)
- SUBDOMAIN NAMES: Examples of subdomain names include library.wustl.edu, engineering.wustl.edu and studentrecords.wustl.edu. These subdomain names serve a practical, technical purpose by providing an “address” for the site. In addition, subdomain names serve as marketing and communications vehicles in conveying the mission of a group or organization or in indicating the value of a site to its user. In addition to direct subdomain names, Washington University allows the establishment of subdomain names that redirect to an existing site (sometimes called “alias” or “vanity” domain names). For example, blooddrive.wustl.edu redirects to https://gephardtinstitute.wustl.edu/blood-drives/. Redirected subdomain names can be essential in supporting marketing and communications objectives, as well as in enhancing user experience.
- GUIDELINES FOR SUBDOMAIN NAMES: Following the guidelines below will support and promote best practices concerning subdomain names that connect to, refer to, or represent the Washington University. Subdomain names should:
- Provide access to a website that follows Washington University’s policies regarding website hosting and website design.
- Reflect a legitimate business need of a recognized university school, department, division, institute, center, program, group or unit.
- Have a clear and meaningful connection to the business purpose of the site. Have a clear connection to the mission or value of the site.
- Describe the site’s purpose or function or category. Use words immediately recognizable to the user and avoid use of acronyms or ambiguous sets of characters.
- Support search engine optimization.
- Avoid confusion with other subdomain names by being clear and specific.
To request approval of subdomain names, including those that redirect to existing sites, contact:
Karen Daubert, executive director, administration and university relations, Office of Public Affairs, email@example.com, 314-935-8154
Medical Center Campus
Virgil Tipton, executive director, integrated marketing & branding, Medical Public Affairs, firstname.lastname@example.org, 314-286-0120
Updated November 2015